Canon’s Hybrid Solutions Group (HSG) launched due to the recent rise in hybrid working with a whole array of printers and printing solutions. Our Harmony For Every You concept is all about speeding up the customer’s purchase decision process by showing off that Canon has options that can cater to their needs. By using the perfect persona and use cases for various Canon printers and the PIXMA Print Plan, the concept highlights what each printers excels at. In short, Canon has a printer for every you.
As Creative Lead / Copywriter I had a hand in most things in this project.
Agency: Pixel
ECD: Jacqueline DiMaria
Copywriter: Doug Knopf (me)
Art Director: Brenda Cortes
Designer: Jubilee Cho
