M&Ms - BBDO

ASK: 

Get people who look forward to the Easter season to see M&M's as essential as the bunny or the basket by having them believe the traditions of Easter are not as fun without M&Ms in a way thats Playful, Entertaining, Witty. 

Solution: 

Use M&M's unique positioning and characters to form a spot no other brand could replace by having Red and Yellow try to fight the Easter Bunny.