I realized rappers are the best copywriters. I cannot think of people who better seamlessly integrate brands into catchy and memorable phrases. They are so good, they get people to scream "Beamer, Benz, or Bently" (Beamer Benz or Bentley by LLoyd Banks) in clubs or get the crowd to shout "Gucci Gucci, Louis Louis, Fendi Fendi, Prada" (Gucci Gucci by Kreayshawn) at each other (yes that is a real song; I can't believe it too). This is why from a young age I have immersed myself in the rap culture listening to the likes of Kanye West and Childish Gambino to make sure I'm at the top of the ad game.