As an intern and then Junior Copywriter, my partner and I helped create the concept, tone, structure, and overall general execution of the Good Things for Life Campaign. Here are a few of the campaign spots.
Additionally, we worked on Monogram, GE Appliance's high-end line. Our campaign was centered around the idea to "Elevate Everything," where we challenged ourselves and our consumers to raise the standard of the luxury kitchen.
Ask: To create an integrated campaign for GE Appliances. This spot launched the rebrand of GE Appliances's good things for life campaign.
Ask: Extend the good things for life campaign to draw awareness to the premium finish choices GEA provides.
We also worked on GE Appliances high-end line - Monogram. Our focus was to work with artisans and craftsman to create accessories that can match the quality and attention to detail of Monogram appliances.