GE Appliances - BBDO

As an intern and then Junior Copywriter, my partner and I helped create the concept, tone, structure, and overall general execution of the Good Things for Life Campaign. Here are a few of the campaign spots.

Additionally, we worked on Monogram, GE Appliance's high-end line. Our campaign was centered around the idea to "Elevate Everything," where we challenged ourselves and our consumers to raise the standard of the luxury kitchen. 

Date: 2017
Client: GE Appliances
Role: Copywriter